Meet the team

Each of the team share in the passion and desire to great an environment that supports our team of Bluebird's out in the field to be able to provide the best care

David and Kelly Haswell


Bluebird Care South Tyneside is led by David & Kelly Haswell. David & Kelly started delivering homecare in South Tyneside to help support customers in the area to receive homecare and support while remaining in the comfort and familiarity of their own homes. Delivering the highest quality of homecare and support is David & Kelly’s absolute goal and the team would be delighted to hear from anyone who is seeking homecare for themselves or for a loved one, or would simply like to talk to someone about the services we provide.

David has gained a BA in Economics and Accounting and a Masters in International Business Management from University of Newcastle upon Tyne. Previous to setting up the company my work roles included Business Development, as well as Product and Marketing Management.

The inception of Bluebird Care South Tyneside was born out of my own family’s experience with home care. During this time when my grandparents needed care, we felt there was a lack of information about what was available, inconsistency of care, poor time keeping, lack of choice, and poor customer service. I am proud to say that we have achieved what we set out to achieve, which was to build a care company that had an excellent reputation for providing quality, flexible and tailor-made care. I will ensure that ethos and philosophy of Bluebird Care South Tyneside stands firm and we will treat each customer as if they were a member of our own family, through a ‘can-do-attitude’ and ‘good old-fashioned service’. These standards will be maintained be hiring people who share the vision that the people of South Tyneside deserve the best.

Kelly is a qualified Social Worker and gained a BA (Hons) in Social Work from the University of Sunderland. She has experience in working as part of Adult Older Persons teams, Direct Payment Teams, as well as Fostering until she took her position as Director.

Lynn Boll

Registered Manager

Lynn is the Care Manager for Bluebird Care (South Tyneside and Newcastle). I have worked in the care sector for 18 years, supporting vulnerable young adults with Challenging Behaviour and Learning Disabilities.

My initial employment with Bluebird Care (South Tyneside) began as a care worker; I was then promoted to Care Supervisor. My role includes being responsible for enquires, new customer assessments/support plans and managing the admin team and care workers.

It has been my privilege to have met all our wonderful customers and I regularly meet up with them. It is heart-warming to know that through having the right support our customers are retaining their independence and making their own choices in relation to what support they want from Bluebird Care. Our customers know they can rely on us to tailor make a plan of care personalised for each and every one of them.

We deliver a premium home care service which was recently awarded an Overall Outstanding grade with CQC. Lynn is instrumental in achieving the growth plans for the business with her enthusiasm for delivering excellence. She will complete the Gold Standard Framework training early 2020. We will be the only recognised Gold Standard home care provider for End of Life across the Region.  

Lynn won the Registered Care Manager Regional award and was a finalist for the National Care Manager Awards in 2018. Her qualifications are : Train the Trainer/Moving & Handling level 3, Train the Trainer/Medication level 3, End of Life level 3, Level 5 in Business and Management.

Joanne Howe

Operations Director

Joanne Howe is an HR specialist with over 35 years experience and a fellow member of the Chartered Institute of Personnel and Development. She has been running her own HR business for the last 10 years and enjoys working alongside a diverse talent mix of Managing Directors. She has implemented a full suite of HR policies, procedures and change management projects and prides herself on offering practical common sense solutions to people problems. Her USP is her experience in Safeguarding ensuring she takes a holistic approach to HR problems whilst at the same time making certain that her clients are in “safe hands”.

Joanne is working alongside Bluebird Care South Tyneside and Newcastle as the Operations Director. She was appointed with the aim of ensuring the systems and the people in the business are operating effectively to ensure they are all “doing the right thing at the right time.”. The first part of that journey is complete with the achievement in 2019 with an Outstanding grade awarded by CQC. The next part of the journey is to help with the planned growth of the business, maintaining the outstanding home care service, improving staff engagement and creating a great place to work that is the envy of the industry.


·       Fellow of the Chartered Institute of Personnel and Development

·       Certificate in Management Studies

·       NEBOSH General Certificate

Rebecca O'Keefe

Deputy Care Manager

Rebecca has worked in different areas of health and social care for 22 years. She has specialised experience of working with diverse groups of individuals with mental health, learning and physical disabilities, young adults and community outreach.

She was appointed to the new role of Deputy Care Manager in 2017 and is responsible for supporting staff members with the day to day running of our care packages. She supports our new “bluebirds” and existing staff members with training needs and qualifications, in informal and formal settings. She supports our registered care manager with the compliance and delivery of an outstanding home care service and is passionate about embedding high standards and having a positive impact in the community.

We deliver a premium home care service which was recently awarded an Overall Outstanding grade with CQC. Rebecca is instrumental in achieving the training plans for the business with her enthusiasm for diverse delivery. She will complete the Gold Standard Framework training early 2020 which she has already delivered to the workforce. We will be the only recognised Gold Standard home care provider for End of Life across the Region. 

Qualifications include: GNVQ in Health and Social care, HND Care Practices, Foundation degree Youth Studies and a BA Honours in Youth and Community Work. Train the Trainer, Moving & Handling & Medication.

Rebecca won the Regional Care Trainer award in 2018 and got a special mention in the CQC report regarding the personal development skills wheel which she uses to continuously develop our “bluebirds”

Doreen Cooper

Care Supervisor

Doreen worked with young people with special needs for 12 years and worked as a Nursery Nurse for 5 years. She has worked in care for over 30 years and joined Bluebird Care in 2018 as a supervisor for South Tyneside.


She is responsible for the standard of care being delivered which includes writing up of care plans, risk assessments, helps to train the “Bluebirds”, monitoring the medication charts, supervisions and ensuring new staff are supported and effective in the field.

Doreen enjoys working for the business as she feels well managed and supported and there is always a positive atmosphere in the office.

Her qualifications are : Youth and Community, BTec Nursery Nurse, HNC 375 in admin and medication, NVQ 2 and 3 Social Care and Support.

Joanne Usher

HR & Recruitment Assistant

Joanne has worked 25 years in previous HR roles in the private sector and joined Bluebird Care in 2019 as the HR and Recruitment Assistant.


She is responsible for all the HR admin and documentation, and all the recruitment and training processes for new and existing staff (approx 70 staff). This is her first role in the care sector and can’t believe how each day is different.

Joanne will be assisting the Operations Director to achieve the business HR strategy which includes improving communications, monitoring effective KPI’s and ensuring the staff engagement activities are well promoted.

She has up to date customer care and sector related training and will be attending more HR training in the near future.

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