Our strategy
Bluebird Care Rushcliffe & Melton is a family-run business. We believe that family is the heart and soul of everything we do. We recognise and cherish the inherent value of family bonds.
Our mission
Through the supported development of our care experts, we deliver a premium, person-centred home care service of the highest quality.
Our vision
To be the leading care provider of choice in the Rushcliffe & Melton district, creating a better everyday life for people who wish to live independently at home, happier and healthier for longer.
Our Promise to you
You can trust us to keep you safe. We will care and support you with the same compassion and attention as your own family but with the added benefit of our extensive training and expertise. We will bring you joy and pleasure by showing compassion and being your friend.
You can trust us to put you first. We will always listen to your needs and respect your wishes, treating you with dignity and understanding. We will create a care package that is tailored to your individual requirements and will review this regularly to ensure your needs are being met.
You can trust us to always act professionally whilst arriving with a smile, energy and a cheeriness to make you smile too. We will make your day.
You can trust us to lead the way and introduce technology where appropriate in order to make the whole process as easy as possible.
You can trust us to do our best to ensure you live a happy and fulfilled life. We will remember with you, we will talk with you, we will listen, we will cook your favourite meal, take you shopping, or to your local dance or whatever keeps you, ‘you’!
We promise to keep you, you!
Our values
Bluebird Care Rushcliffe & Melton is your perfect care at home companion, providing care and support for your family.
With kindness and compassion, our highly-trained and trusted team deliver tailored programmes for ALL needs from companionship through to complex health requirements.
Our energy and happy disposition deliver laughter, whilst our enthusiasm for life allows your family member to be themselves, safe in the comfort of their own home for longer.
Internal and external research, coupled with our brand aspirations have led us to create the following brand values:
Kind and caring
We put our customers first. We listen, we talk, we care. We are their friends. We make them feel loved and we make them feel safe. We understand. We show compassion and we treat them with dignity. We work with their unique needs and tailor our care to suit.
Professional and respected
We get it right. We are compliant, we are well-trained, we are reliable, we are dignified. We are outstanding.
Fun and passionate
We make life worth living. We embrace life and everything it throws at us. We find the positives in all situations and make people smile. We are energetic and cheerful. We are proud of our work. Our customers look forward to seeing us. We make their day.
Innovative
We lead the way. We are thought-leaders. We embrace technology. We use our expertise and intelligence to drive new initiatives and services encompassing technology.
Supportive
We are one family and we support each other. We grow and develop within our business. We are respectful of our colleagues. We pull together to help each other in helping others. We are all working towards one goal – to help people live their best life no matter their age, ability, health or state of mind.
Our brand history
Our history is strong. The Bluebird Care name is in honour of Sir Malcolm Campbell and his array of record-breaking vehicles - all of which he painted blue and named Bluebird.
Sir Malcom Campbell broke the world speed record on land and water at varying times throughout the 1920s and 30s. Faced with many challenges, his drive and determination didn't stop him achieving his goals. He was known throughout the world as being 'passionate about being the best' and this is a value we carry through to Bluebird Care today. Our premium, high-quality home care services are second to none.
