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Ken Oxley is Media Officer for the Alzheimer’s Society in the North East and Cumbria

Ken Oxley is Media Officer for the Alzheimer’s Society in the North East and Cumbria

Contact: Name: Ken Oxley 0191 2983989 / 07483 926575


Bluebird Care
In the average time it takes to bake a batch of cakes, six people in the UK will develop dementia.
It is now the leading cause of death in England and Wales, overtaking both cancer and heart disease.
It’s a depressing statistic – but next month thousands of cake bakers across the UK will do their bit to improve the outlook for people living with the condition.

Simply by taking part in Cupcake Day, one of Alzheimer’s Society’s key fundraising events of the year, they will be helping to fund pioneering research, vital care and support services.

Cupcake Day was launched in 2016, and since then has raised £2.7 million. This year it falls on June 13 – and we’re expecting it to be the biggest yet thanks to support from celebrities including TV presenter Ruth Langsford.

The beauty of Cupcake Day is that you don’t have to be a professional, or even competent, in the kitchen. In fact, faking it instead of baking it is a perfectly acceptable option.
Last year saw people from all walks of life dusting off their bowls and whipping out their whisks… or simply buying ready made cakes!

Offices, schools, community groups and more rose to the occasion by hosting events and donating small sums of money in return for a sweet treat.

Getting involved couldn’t be easier – just visit Alzheimer’s Society’s Cupcake Day page online to register.
You will be sent a fundraising kit that includes posters to help you spread the word, fundraising ideas and fun games to play on the day, a donation box, cake toppers, decorations and even a ‘selfie-frame’ for when you share your creations on social media.

Also, although Alzheimer’s Society has designated June 13 as Cupcake Day, you can host your event any time. By doing so, you will be uniting with us in the fight against the UK’s biggest killer.  To find out more, visit


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