Bakers rise to the challenge for Alzheimer’s Society

Published: 16/06/2021

More than 1,100 northerners have once again risen to the challenge and dusted down their aprons for this year’s Cupcake Day.

Every year, amateur bakers and supermarket fakers come together to host cake sales to raise funds for Alzheimer’s Society.

This year’s Cupcake Day, supported by celebrities such as TV chef Rosemary Shrager, takes place on June 17 but late-comers can still get involved – it’s possible to host an event any time in June by visiting

Every penny raised will help Alzheimer’s Society to fund its vital services, which have been used over five million times since the pandemic began.

Our research has shown people affected by dementia need our services now more than ever.

They have been worst hit by coronavirus, accounting for the largest number of deaths and facing significant deterioration as a result of the lockdown, including those in care homes, where at least 70% of residents have dementia.

A recent Alzheimer’s Society survey revealed an overwhelming 92% reporting that the pandemic had significantly worsened their loved one’s dementia, with people just ‘fading away’ due to isolation, losing abilities like speaking or feeding themselves.

Cupcake Day is one of the most popular events on Alzheimer’s Society’s fundraising calendar, with participant numbers growing year-on-year.

However, by far the biggest fundraiser is our series of Memory Walks that take place across the country during September and October.

Sadly, last year’s mass participation events were cancelled due to the pandemic, but this year’s walks are scheduled to take place.

The good news for people in the north is that they have a choice of events within easy reach, with two in Yorkshire and one in South Tyneside. For more details visit

  • Ken Oxley is Media Officer for Alzheimer’s Society in the North East, Yorkshire and Lincolnshire

Ken Oxley

Media Officer

North East, Yorkshire and Lincolnshire

Alzheimer’s Society

07874 886222