Finalists at the 2020 Franchise Marketing Awards

27/08/2020

We are delighted to announce that we are now finalists at the 2020 Franchise Marketing Awards.

The FMAs are some of the most highly coveted accolades in franchising, celebrating innovation and the very best in marketing support offered by franchisors to their franchisees and are awarded to those who show excellence in marketing.

Bluebird Care has been nominated for three award categories:

  • Best Website (www.bluebirdcare.co.uk)  – For the most effective websites, demonstrating innovative design, branding, engaging content, ease of navigation and use of technology.
  • Best Social Media Campaign (#itstimetocare) – The most creative & strategic campaigns resulting in measurable results for franchisees showing a clear theme and targeting a relevant audience
  • Best Franchise Marketing Support (Team Marketing) – The very best in training, management and support provided to franchisees to aid marketing activity, showing a clear framework for local marketing, controlled spend and clear measurable results.

Hannah Banfield, Marketing and Communications Director, said:

After what has been a challenging start to 2020 it is wonderful that the joint hard work of both the marketing team at the franchise support centre and the Bluebird Care network is being recognised. At a crucial time for the UK it was great to see the support of the public with our social media recruitment campaign #itstimetocare, ensuring our customers received the care and support they need to remain safe at home.

The winners will be announced at The National Franchise Virtual Exhibition on Friday 2 October 2020. Find out more about the awards here.