Bluebird Care Named As Finalists For Three Home Care Awards


Leading home care provider Bluebird Care has been revealed as a finalist for three separate awards in the upcoming Home Care Awards.

The business is being recognised by the Home Care Awards for excellence in three separate categories: Team Support Expertise, Marketing Expertise and Best Overall Home Care Group. 

Founded in 2004, Bluebird Care has grown to be one of the UK’s largest home care providers, with franchises across the country caring for people in their own homes. Visits cover a variety of individualised care services, from companionship, home help and personal care, to trips in the community, dementia care and 24-hour live-in care. 

The Home Care Award judges were particularly impressed with the Bluebird Care Marketing Team who help their offices to acquire customers and boost their reputation within their local communities. This is achieved through allocating each Bluebird Care franchise with a Regional Marketing Manager who offers bespoke guidance, advice and expertise. 

Much like the wider social care sector, Bluebird Care has also witnessed a challenging twelve months due to the COVID-19 pandemic. Care Assistants at Bluebird Care have braved floods, snow, early mornings and late nights to serve the country’s most vulnerable on a day-to-day basis. Recognising these outstanding efforts and Bluebird Care’s continued growth in the sector, the Home Care Awards have shortlisted Bluebird Care for the Best Overall Homecare Group category. 

Adding to the duo, Bluebird Care has scooped a third shortlisting after being named as a finalist for the Team Support Expertise category. With over 200 franchises across the UK, this shortlisting is a testament to Bluebird Care’s efforts behind the scenes which has helped their offices to continue delivering exceptional care to individuals across the country. In addition, Bluebird Care has continued on its journey for further growth, with an unwavering commitment to empowering their franchise owners to recruit talented team members to deliver home care services. 

Bluebird Care will discover if they have been victorious in their categories at the Home Care Awards’ ceremony which is due to take place on 1st April 2022 at the National Conference Centre in Solihull. 

Speaking of their shortlisting, Dean Martin, National Marketing Manager at Bluebird Care, said:

The Marketing Team work tirelessly to give each franchise the best chance of succeeding in their particular region. Every decision and choice we make is carefully thought out to give our offices the best chance of reaching more customers in need of our services. To be shortlisted in for this prestigious category with such strong competition is a mark of the fantastic work across our Marketing Team who should take great pride in this achievement.

Hannah Banfield, Marketing and Communications Director, said:

I would like to extend my pride and congratulations to every single colleague, franchise owner and Care Assistant involved in the efforts that have seen us recognised by the Home Care Awards in three separate categories. Irrespective of the final results, this is a just recognition of the outstanding dedication, hard work and efforts of each Bluebird Care colleague over the last 12 months. Congratulations all!