Family run 'Home and Live-in Care' provider wins major industry award

Published: 14/01/2022

Kevin and Tracey McCormack wins Great British Franchisee Awards 2022.

The McCormack family have a magic touch when it comes to care - and that’s landed them a major industry honour in the Great British Franchisee Awards 2022.

The owners of Bluebird Care Essex have the Midas touch, too, snapping up additional franchise territories and set to reach record turnover this year.  Julie Farrow of Bluebird Care, said:

They’re the embodiment of the wider brand

Since Tracey and Kevin opened their first offices in Redbridge, they’ve expanded and grown into an exemplary multi-site home-care provider.


“Lucy, one of two of their daughters in the business, has learnt a huge amount and taken it to the next level with fantastic commercial competency which sits alongside her natural compassion and understanding for the needs of the care industry.”

Bluebird Care Essex didn’t just adapt and survive in the pandemic but positively thrived, achieving above-forecast growth in a sector in which many other care providers collapsed. Lucy goes on to say:


At the height of the pandemic, many of our customers had fewer visits from family members, which increased their loneliness and isolation, so we adapted and innovated to grow our Live-In Care service.

Our customers’ loved ones saw it as a solution to not being able to spend time with them, it improved the quality of life of our customers as well as enhancing our stability as a business

The McCormack family took on a second franchise territory in Essex West in 2012, bought the Mid Essex territory a year later, then acquired the Southend and Rochford Territory

We’ve applied for our sponsorship licence which will allow us to recruit personnel from abroad as well as domestically, enabling further recruitment and business growth

The Great British Franchisee Awards recognise franchisees’ exceptional performance and business experience, ability to drive business growth, staff retention, customer satisfaction, community involvement, inspired leadership, and franchise involvement.

The awards are run by whichfranchise, supported by Lloyds Bank, BDO, AMO Consulting and Chantry Group. Click here to read more about the awards

We currently have vacancies at our Bluebird Care Mid Essex office - Come and join our award winning Team!