Dementia Friends

Bluebird Care Market Harborough and Oadby are saving lives by being Dementia friends - 3 min read


The Alzheimer’s Society’s Dementia Friends initiative is aimed at changing people's perceptions of dementia and increasing awareness of how this conditions impacts those living with dementia and their loved ones. 

Millions of people across the UK are affected in some way by dementia, but stigma and lack of understanding means that many people with the condition experience social exclusion and loneliness. Dementia mainly affects the elderly in particular people over the age of 65 (one in 14 people in this age group have dementia), and the likelihood of developing dementia increases significantly with age. However, dementia can affect younger people too.

Creating more Dementia Friendly communities and businesses will mean that people affected by dementia will feel included and understood.

What is a Dementia Friend?

A Dementia Friend has sought to learn about what it is like to live with Dementia and has committed to use that new understanding to help imrove the quality of life of those living with this conditon.

Anybody can become a Dementia Friend - it is all about learning more about dementia and the small ways in which you can help. These small steps lead to helping someone with Dementia live safely and happily at home. 

How do I become a Dementia Friend?

You can become a Dementia Friend by attending an Information Session run by volunteer Dementia Friends Champions. Each Session lasts approximately one hour and in it you will learn more about dementia and how you can help to create dementia friendly communities. Currently these sessions are not being held face to face due to COVID-19. When we have more information, we will update our website. It is very exciting to become a Dementia Friend and please do also keep a look out on for updates. 

Dementia Champions

Dementia Friends Champions are trained and supported by Alzheimer’s Society and here at Bluebird Care we can assist you to become a Dementia Friends Champion.

To have a chat about this News article or your care needs, please contact Bluebird Care Market Harborough and Oadby on

0116 271 8222 or email

Our friendly office team are on hand to help.

How to find the right care for you or your relative

1. Find your local office

Bluebird Care delivers care from locally based offices, find yours to start your care journey today.

2. Get in touch with us

Fill in our call back form or give us a call to find out how we can help you.

3. Assessment

We’ll come out to you to find out what you or your loved one needs to help stay independent at home.

4. Care team chosen & care starts

You'll be cared for by our specially trained team to support you to remain at home for as long as possible.

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