Bluebird Care Launches National #MakeADifference Campaign

Published: 08/05/2018

Bluebird Care Reading & Wokingham has today (Tuesday 8th May) launched a campaign to celebrate their care assistants, and the difference they make in their local communities every day.

Bluebird Care Reading & Wokingham is celebrating its fantastic team of home care assistants, and the difference they make in their local communiites every day, as part of a nationwide campaign, which launched on Tuesday 8th May. 

The #MakeADifference campaign, spearheaded by Bluebird Care, a national provider of home care in the UK, aims to highlight and raise awareness of domiciliary care as a profession, which enables vulnerable people to receive the care and support they require in the comfort of their own homes. The campaign will also showcase why Bluebird Care care assistants are #ProudtoCareAtHome. 

With the rapidly increasing and ageing population and rising numbers of people living with complex conditions - that require specialist care - for example Dementia, Parkinson's and Huntington's disease, and more people choosing to opt for care at home, this campaign aims to highlight how patient, kind and compassionate indvidiuals can make a real difference working in domiciliary care.

Bluebird Care Reading & Wokingham will be hosting a number of events in the coming months to support the campaign. Some of these include two adventourous care assistants jumping out of a plane on 27th May, raising money for the Alzheimers Society; a team of care assistants will be supporting Thames Valley Air Ambulance at the Oracle Shopping Centre between 4-8th June; more fundraising on 2nd July for the Air Ambulance at the Windsor Race Course Open Evening; and selling cakes at Woodley Town Centre on 11th August, raising money for charity. All these events will be supported by local Bluebird Care care assistants and their managers to promote the #MakeADifference campaign.

Jo Merkett, Bluebird Care Reading & Wokingham longest-standing care assistant of over seven years, said:

“I know I am making a difference in my local community, and helping individuals remain in their own home.  Moving can be unsettling, so anything we can do to prevent this should be done. I love spending time with my customers, hearing the stories, seeing the photos. I love being a care assistant”.

Mehul and Tushar Shah, Directors of Bluebird Care Reading & Wokingham said:

"We would like to thank all our wonderful care assistants at Bluebird Care Reading & Wokingham, to encourage anyone who thinks they have the right qualities. to get in touch and consider a career with us."

All those interested in getting in touch and finding out more about how they could make a difference working with Bluebird Care should contact Bluebird Care Reading & Wokingham on 0118 986 3552 and ask to speak to Rebecca Hawkins or Emma Leiva. Alternatively you can email us on