Bluebird Care launches new recruitment campaign: more than just a career in care

Bluebird Care launches new recruitment campaign, more than just a career in care to showcase how rewarding a career in care can be.

The more than just a career in care campaign, steered by the Bluebird Care franchise support centre, is supported by a national TV advert and over the next few months the brand will be sharing some outstanding care assistants’ stories and the journey they have been on. The purpose of the campaign is to highlight the benefits of a career in care, but more importantly how the Bluebird Care values, and ethos is so much more than just a career in care.

With an increasing ageing population and more people choosing to opt for care at home, there is a huge demand for naturally caring individuals to join the care sector. The national campaign aims to showcase the benefits of a career in care and assist with the attraction, recruitment and retention of care assistants at a local level, who are naturally kind and compassionate individuals, keen to make a real difference.

Bluebird Care’s Marketing & Communications Director commented:

This integrated recruitment campaign aims to showcase the amazing team of care assistant’s we have across the Bluebird Care network and highlight that it really is more than just a career in care. We want to spread the word about how rewarding a career in home care can be and the difference our care teams make to our customers lives, day in and day out. We would like to thank all our outstanding care assistants across the Bluebird Care network and encourage anyone interested in joining one of our teams to visit our dedicated page and start your Bluebird Care journey!

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