Bluebird Care Shropshire Kick-Starts ‘It’s Time To Care’ Campaign To Attract More People To Work In Care

Local home care provider, Bluebird Care (Shropshire), is mounting a campaign to attract more people to work in care.

The ‘It’s Time to Care’ campaign, which was first launched last year, has been kick-started by Bluebird Care in an effort to alleviate the recruitment pressures currently facing the social care sector.  

Although COVID-19 restrictions have been largely lifted across the UK, shortages of Care Assistants continue to affect the industry. 

Bluebird Care (Shropshire) is therefore looking to raise awareness of the various paths that people take into a career in social care. The home care provider hopes that the ‘Its Time to Care’ Campaign will provoke those who may not be considering a career in care to reflect on if it could be for them. 

As part of the campaign, Bluebird Care (Shropshire) wanted to celebrate and share the story of Natalia (Fabian).

Natalia (Fabian) is a live-in Care Assistant at Bluebird Care (Shropshire). Despite only joining the home care provider in March 2019, Natalia is a highly experienced Carer, having worked in the care world for over nine years. During this time, her journey in the sector has taken her to Germany, Switzerland, Austria, and Ireland, before eventually arriving at Bluebird Care in the UK.

Yet, her career path has not always been in care. Prior to this, Natalia had been a teacher, secretary, translator, and even owned her own small cleaning agency.

Nevertheless, despite these early roles, it was only upon taking her first position in care did she realise this was her true calling.

Natalia immediately fell in love with the work and has not looked back since.

“I guess I was born a carer. All my life I have felt this urge to help, to lend a hand, to do any tiny thing I could for friends or strangers to make them feel happier. Every one of us is given a talent. It took me a while to realise that mine was love for people, and I also have patience and humour.”

Natalia works as a live-in Care Assistant at Bluebird Care. Within her role she spends 24 hours a day with customers who need continuous care in their own home, in familiar surroundings.

Her job is incredibly personal and has led to the establishment of extremely close bonds between herself and her customers.

Reflecting on her role in care Natalia (Fabian), added: “Being a carer is rewarding and makes me feel fulfilled. I’m very proud that my daughter has just started working for Bluebird Care too.

“I care about the people I look after and I’m happy when I see them happy.”

Speaking of the campaign, Katy Falconer, Head of People at Bluebird Care, said:

“Each and every Care Assistant at Bluebird Care is different, but they are all ultimately united in their commitment to maximising the wellbeing of our customers. It is this philosophy that binds all those who work in the sector, regardless of age, gender or experience.

“However, with increasing staffing pressures in the UK, we once again need to champion the rewarding careers the social care sector offers in a bid to encourage more to join our industry. We want to showcase the unique people who make-up this sector, whose invaluable work allows others to remain in their own homes, surrounded by their loved ones, in a setting most familiar to them.

“At Bluebird Care, our Care Assistant roles come with security, safety and industry-leading rewards. We aren’t looking for experience or a specific skillset, as we provide full training. Rather, we’re hoping to attract those who hold the core values of compassion, dedication and a commitment to helping others in [Shrewsbury, Oswestry and Church Stretton].”

Claire Flavell, Director or Care, Bluebird Care Shropshire “Natalia just loves adding her special touch in her live-in placement. Bringing the things she loves doing into her customers’ homes and introducing them to new things. She just loves making people happy and smile and helping them enjoy their life to the full.