Meet the team

Soheila Amin


Bluebird Care (Hammersmith and Fulham) is owned and managed by Director Miss Soheila Amin.  Soheila has a strong academic and professional background in project management of both the UK and international projects in the pharmaceutical industry.

Soheila has always been involved in a number of community and volunteering projects and her passion for working within the local community has meant that Soheila has a head for business and a heart for care.

Soheila believes care needs to be customer centred, to enhance and improve their independence and standard of life at home. Bluebird Care is a choice for customers in the Borough of Hammersmith & Fulham that are looking for a professional and honest approach to providing care to people in the community.

Soheila looks forward to receiving your call and working with you or your loved ones to remain safe and independent at home.

Zoe Gencheva

Clinical & Specialist Training Officer

Health Social Care and Mental Health graduate, Zoe has been working in the Healthcare sector for nearly 10 years. Has developed interpersonal and customer service skills through her employment experience and has acquired excellent communication abilities through college education. Extensive experience with Mental Health, Elderly and LD and acquired in depth experience with compliance, safeguarding and investigating incidents and accidents.

Zoe has been working in the Healthcare sector for nearly 10 years. Zoe has been working with Bluebird Care since Jan 2017, starting as a care coordinator and achieved a senior coordinator role.

In June 2019, Zoe was appointed as Bluebird Care Hammersmith & Fulham's new Clinical & Specialist Training Officer.

I’m extremely grateful for being given the opportunity to work in a respected and nationwide organisation such as Bluebird care. I can say that I love and enjoy working with Bluebird H&F, the office team and the carers are big professionals and capable individuals who are benefitting towards the provision of high standard of care for our customers

Ligia Panescu

Care Supervisor

For the last five years, I have been working in the Health and Care Sector. I have previously been a Care Coordinator and a Senior Support Worker/Activity Coordinator. Recently, I joined the team at Bluebird Care Hammersmith and Fulham team as its new Care Supervisor. The job appealed to me as I’ve had much experience in staff management and customer services. Also, Bluebird Care Hammersmith are known to be a company who really cares for its customers and staff members.

My role as Care Supervisor is to ensure that our customers are receiving the best care possible from our well trained, competent and friendly team.

I’ll be reviewing existing care plans, as well as creating new care plans. I’ll also be supervising and guiding our care assistants to deliver high quality care to our customers.

I’m passionate about my job and excited for the next chapter in my Health and Care career!

Kirra Ahmed

Care Coordinator

I recently joined Bluebird Care Hammersmith & Fulham as their new Care Coordinator. My role includes taking care of the customer’s preferences and care needs. I also liaise with the Lead Care Coordinator to make sure the newly recruited care assistants have the right skills mix to meet the needs of the business. 

Previously, I was with Nationwide Care Services as their Care Coordinator.

I have a strong understanding of the care industry and enjoy taking on new challenges.  

Sarah Senaya-Awume

Recruitment & Training Manager

My journey in health care began over 15 years ago as a junior carer who had the passion of providing high quality of care to individuals who may require it.

Throughout the years, I built a career in the healthcare industry and worked in all departments from junior care worker to senior positions right up to management in various healthcare sectors and with different client groups.

I have over three years of experience working in the education sector where I provided career and educational guidance to students who used the services.

I have had no regrets as I have progressed in my career and met different people from different ethnic backgrounds, and more importantly been able to deliver services to people in the community and saved lives.

This journey has been very rewarding and as the Recruitment and Training manager, I delight in giving people the opportunity to embark on such a rewarding career, impart knowledge, develop skills and shape visions in other to deliver high standard of care to the community .

Eli Mehr

Financial Administrator

Eli is an Accountancy and Business graduate with strong persuasive customer service skills and remarkable eye for detail.

In 2005, Eli Finished her degree at North London University. She then started her career as a finance administrator in two other companies. Her responsibility covers a wide range from basic bookkeeping to providing information to assist the accountant and managing director. She is producing financial reports regularly to enable the company to monitor its financial business conducts.

At the base level, she is responsible for all day-to-day transactional accounting for the business. Her area also encompasses the credit and collections policies for the company’s customers, to ensure the organization is paid on time, and that there is a payment policy for the company’s suppliers.

Since joining Bluebird Care Hammersmith & Fulham as finance administrator in 2018, Eli has co-operated with colleagues to ensure the delivery of high-quality customer services whilst handling customers effectively by identifying needs, approaching complex situations and resolving concerns to maximise efficiency.

Eli said, "I am responsible to process the financial transactions of our customers. I am very passionate about my job and grateful for being given the opportunity to be part of the strong and friendly team. It’s a pleasure working for Bluebird Care Hammersmith & Fulham."