Meet the team

Soheila Amin


Bluebird Care (Hammersmith and Fulham) is owned and managed by Director Miss Soheila Amin.  Soheila has a strong academic and professional background in project management of both the UK and international projects in the pharmaceutical industry.

Soheila has always been involved in a number of community and volunteering projects and her passion for working within the local community has meant that Soheila has a head for business and a heart for care.

Soheila believes care needs to be customer centred, to enhance and improve their independence and standard of life at home. Bluebird Care is a choice for customers in the Borough of Hammersmith & Fulham that are looking for a professional and honest approach to providing care to people in the community.

Soheila looks forward to receiving your call and working with you or your loved ones to remain safe and independent at home.

Zoe Gencheva

Registered Care Manager

Health Social Care and Mental Health graduate, Zoe has been working in the Healthcare sector for nearly 10 years. Has developed interpersonal and customer service skills through her employment experience and has acquired excellent communication abilities through college education. Extensive experience with Mental Health, Elderly and LD and acquired in depth experience with compliance, safeguarding and investigating incidents and accidents.

Zoe has been working in the Healthcare sector for nearly 10 years. Zoe has been working with Bluebird Care since Jan 2017, starting as a care coordinator and achieved a senior coordinator role.

In June 2019, Zoe was appointed as Bluebird Care Hammersmith & Fulham's new Clinical & Specialist Training Officer.

In September 2021, Zoe was appointed as the new Registered Care Manager. 

I’m extremely grateful for being given the opportunity to work in a respected and nationwide organisation such as Bluebird care. I can say that I love and enjoy working with Bluebird H&F, the office team and the carers are big professionals and capable individuals who are benefitting towards the provision of high standard of care for our customers

Matylda Zielinska

Training and Recruitment Manager

I came to London 16 years ago to continue my career in care.  I already successfully ran the Day Centre for children in Poland.

My journey in the care industry here started from a care assistant job in a little Care Agency, where I was quickly promoted and became a senior carer. Then I moved to the Care home which specialized in dementia , where I spent a few years.

My next position was a Supervisor and Assessor's job. I was working for one of the biggest care providers in the Brent area, where I developed as a worker, I got my own mentor, all relevant training to become a trainer and Out of Hours Manager. At that time, I had occasion to specialize in providing care to mental health, dementia, cancer and Parkinson clients. Also, I became a Mental Capacity Assessor providing training to the carers and client's NOKs and doing professional Mental Capacity Assessments for the clients.

The next stage of my career was becoming a Care Manager, at that time I was supporting the Register Managers in different care companies. I was training staff members, doing internal audits, running safeguarding and disciplinary investigations, managing mental health and complex care packages, supporting clients and their families, and preparing risk assessment training and templates for the care field supervisors.

Last five years I was working as a Registered Manager for the various care providers and recently I changed my career, I became a Training Manager, as I wanted to focus on providing training to the care staff.

Rosemary Gabriel

Field Care Supervisor

My name is Rosemary Gabriel, but I prefer to be called Rose

I first started working for Lambeth council as an administrative assistant in the special needs unit, our clients suffered from a range of problems such as mental illness, drug, and alcohol abuse, we enabled people who to keep their property within the community

I have worked in the health care sector for many years as an administrator in various Residential Care homes we looked after people who had Alzheimer’s, Dementia, Parkinson’s and stroke survivors, I made many strong friendships with the residents and still visit them to this day.

In my previous role as a field care supervisor, I was nominated for The British Care Awards and won Regional Frontline Leadership Award.

I am passionate about people and in my present role working for Bluebird Care I look forward to being able to home in my skills and learning about the Autism sector

Sauda Dawaro

Service Delivery Officer

10 years. That is how long I have been working in care.

With a biomedical science degree in my bag, I however wanted a job that could give me a sense of gratification and that is when I decided to take a different path into healthcare.

From my humble beginnings as a carer and working my way up to now a proud service delivery officer, it has been a turbulent journey with constant challenges but I wouldn’t trade it for anything. Here at Bluebird H&F, the main focus has always been to ensure our customers and employees get the maximum support and I am happy to say that even the pandemic has not changed this momentum.