Getting Digital – and Social – in 2017
We hope you’ve enjoyed the festive season and getting back to ‘real life’ after the Christmas break hasn’t been too much of a shock for you all, and you haven’t broken too many of those resolutions already. For us at Bluebird Care Wandsworth, we’ve been working on improving our digital presence, and in our first blog of 2017, we thought we’d let you know a bit more about what will be happening.
Happy New Year!We hope you’ve enjoyed the festive season and getting back to ‘real life’ after the Christmas break hasn’t been too much of a shock for you all, and you haven’t broken too many of those resolutions already. For us at Bluebird Care Wandsworth, we’ve been working on improving our digital presence, and in our first blog of 2017, we thought we’d let you know a bit more about what will be happening.
The care services we provide are recognised as being some of the best in Wandsworth, and we’re proud to have been recognised as a leading franchise within the Bluebird Care Group. Striving to be the best – offering the best care to our customers, being the best employer for our fantastic care team, supporting the community where we live and work – is a major part of our ethos. We get brilliant feedback that tells us we’re getting it right for our customers and our carers, so in 2017 we’ve embarked on a project to look at how we communicate what we do.
Living in a world that is increasingly ‘online’, we’ve noticed that there’s been a shift in how people communicate with each other – we tag each other on Facebook, read and share blogs. While others use apps to do their online shopping and their banking, we’re using the openPASS app which revolutionises the care service we offer on a daily basis. openPASS allows family members, friends and professionals involved in looking after a person receiving our care services to keep up to date with visits from their phones. It’s a big step forward, and what it’s made clear to us is that if our customers and stakeholders are using digital more, then that’s where we need to be. After all, strong communication is at the heart of running any business, and certainly in the care industry where we are so people focussed.
Embracing the online world…
We’ll be making more use of our Facebook page and Twitter account and using Google+ and LinkedIn so you can connect with us on the platform you prefer; we’ll also be blogging more regularly, keeping the website updated with our latest news and other articles – updates about the Bluebird Wandsworth Choir, more about our carers perhaps, what’s happening in Wandsworth that might be of interest. It’s a bit of an open book at the moment, so if you have any ideas about what you’d like us to write about, get in touch.
…but digital won’t mean impersonal
This doesn’t mean you won’t be able to talk to us as you would otherwise – we’re here on the phone, and at our offices just off St Ann’s Hill, Wandsworth. And of course, our care services will continue to be delivered by our outstanding carers, in person – no digital holograms or talking smartphones in place of human beings for us…
What a more focussed approach to digital and social communication does mean is that we can keep you up to date about the care industry, care services we offer here in Wandsworth and in a way that you may find more convenient when you don’t have a specific need for us to deal with. We’re not just a service, but a community, and we’re keen to foster that as much as possible.
So, watch this space, as they say!