Meet the team

Masen Naidoo

Managing Director

Bluebird Care Swindon is led by Masen Naidoo. Delivering the highest quality of home care and support is Masen's absolute goal and he is a firm advocate of putting the customer first. Bluebird Care recognises that customers have a choice in their care provider and is passionate about making Bluebird Care Swindon the districts provider of choice in home care. Masen also leads Bluebird Care Mendip and Ferndown so comes with a wealth of experience and knowledge. 

Katrina Simms

Company Director and Registered Care Manager

Katrina is our CQC registered care manager and she joined the team in 2014 with 12 years’ experience in the care sector.

Katrina is responsible for the interest and well-being of all our customers and staff in addition to the efficient day to day running of the operation.

Katrina has a particular interest in learning difficulties. Her knowledge and compassion in providing a safe and happy environment are paramount in the setting up of the care plans.

Katrina holds an NVQ4 in Leadership and Management for Care Services.

She also completes local training courses in health and social care every year to ensure her knowledge and skills are kept up to date.

Richard Smith

Head of Business Operations

Richard has had a varied career, spanning the telecom and health care industries. In his most recent roles, Richard ran a large nursing home in the New Forest as well as managing a busy home care business in Poole. Richard first started in care working in Dementia Services with Age Concern Hampshire. Richard has a real passion for supporting people living at home after supporting his grandfather in law who had a massive brain injury which left him needing continuous support at home. It was during this time where he realised how important great quality home care was. 

Prior to care Richard has had a breadth of experience running charities as well holding senior manager positions in various telecoms companies. Richard is known to enjoy a challenge and even spent a few years running a Jazz Bar in Keynsham near Bristol.

When Richard is not at work, he can be found either swimming or sailing, having participated in ocean yacht races as well as more leisurely cruises around the Greek Islands. Richard has two children who go to school locally who often try to accompany him sailing. Richard’s home is a haven for cats as his partner is a research vet who specialises in arthritis in cats (and humans) and they currently have a Greek street cat and Ringwood street cat living with them.

Jenny Atkins

Head of Compliance and Training

Jenny began a career in care at the young age of 18 after completing her A levels and has not looked back since. Her first role in care highlighted the importance of supporting the elderly frail and vulnerable to maintain their health and wellbeing in the comfort of their own homes. Jenny has held a number of roles in the care sector which allowed her to meet customers of different needs, including working with young adults with multiple learning difficulties.

"I continuously aspire to develop my knowledge and skills and combined with my passion for care, I strive to deliver care to that exceeds our customer’s and family’s expectation. In making the decision to join Bluebird Care, I have found a company that shares my belief and commitment to putting our customers first and delivering care with dignity and respect whilst maintaining a healthy and independent lifestyle in the comfort of their own home."

Jenny holds a Level 5 Diploma in Leadership in the management of Health and Social Care.

Jen Stone

Deputy Manager

Jen joined Bluebird Care Swindon shortly after we started trading in September 2011 as a carer working around child care for her daughter.

It soon became obvious that Jen had potential within the business using her IT skills and is currently our PASS System champion having implemented it from inception. The PASS system allows for electronic care plans and medicines records which can now be updated in real time to ensure that our customers receive the best care possible.

Jen also covers most of the ‘out of hours’ phone calls to ensure that our carers and customer have the support whenever they need it

In Jen's own words “I love my job. It is rewarding and certainly keeps me busy!! I don’t plan on leaving any time soon”

Just to add to the pressure Jen is doing her level 5 Diploma in Care

Natalie Campbell

Finance Manager

Natalie joined Bluebird Swindon in 2015 as our Office Manager and then became Finance Manager in 2020 looking after Bluebird Care Swindon, Mendip and Ferndown

Natalie has worked within the care industry for over a 10 years, she is an experienced carer and still attends care calls when required, she has also been a Care Co-ordinator, so she understands the pressure that this position can bring and can step into the role at any given time.

Natalie is responsible for the smooth running of all the administration within the office – if you need any information or have any questions regarding care, administration or finance then Natalie will normally know the answer!


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