World Cancer Day: United by Unique

On 4th February, World Cancer Day brings people together to raise awareness and support everyone affected by cancer.

The 2025–2027 theme, “United by Unique”, is a powerful reminder that cancer is never just a diagnosis.
Behind every diagnosis is a person, a family, and a story that is entirely their own.

Cancer experiences are deeply personal. Some people may feel fear or uncertainty. Others may draw on strength, love, faith, or hope. Many experience all of these at different times. There is no single “right” way to feel or cope.

Why person-centred care matters

At Bluebird Care, we believe care should always start with the person.
A people-centred approach means listening, showing compassion, and responding to individual needs, preferences, and routines.

For people living with or beyond cancer, this can include:

• practical help at home

• support with daily routines and personal care

• companionship and emotional reassurance

• support that helps families and loved ones feel less alone

• consistent, dignified care tailored to the individual

Even small acts of kindness can make a meaningful difference.

Standing together

This World Cancer Day, we stand united by our shared humanity while recognising what makes every experience unique.

To anyone affected by cancer — whether you are living with a diagnosis, supporting someone you love, or grieving someone important — we see you, and we stand with you 💙

If you need support, please speak to your GP, local NHS services, or organisations such as Macmillan Cancer Support.

• Macmillan Cancer Support – practical, emotional and financial support; free Support Line 0808 808 00 00 (7 days, 8am–8pm).

• Cancer Research UK  – speak with cancer information nurses on 0808 800 4040 (Mon–Fri, 9am–5pm) and use their online forum.

• Maggie’s – free expert cancer support through centres across the UK and online support (typically Mon–Fri, 9am–5pm).

• NHS cancer support pathways – your specialist team plus local NHS-linked support services can help with treatment, wellbeing, and local signposting.

• Breast Cancer Now– breast-cancer-specific support and helpline 0808 800 6000.

• Marie Curie – care and family support helpline 0800 090 2309.