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News

Charity fundraiser for Alzheimer's Society September 2024

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South East

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19th September 2024

19th September 2024

On 17th September 2024, Bluebird Care Milton Keynes and Bluebird Care Northampton & Daventry together hosted a unique charity fundraising event to raise money for the Alzheimer’s Society. The event involved transporting a "dementia pledge" between the two offices, partially via a canal boat. This pledge represented Bluebird Care’s national mission to transform dementia care at home, with hundreds of Bluebird Care offices from across the UK joining forces with Alzheimer’s Society to raise a total of £50,000 over the next 12 months, a target which has already been exceeded!

The fundraising partnership, which is supported by renowned choreographer and Alzheimer’s Society Ambassador Dame Arlene Phillips DBE, aims to support the vital work the charity does for those living with dementia and their families. 

The pledge was transported from Bluebird Care Northampton & Daventry at the Abbey Centre, to the office of Bluebird Care Milton Keynes in Newport Pagnell.  Team members and customers were welcomed to enjoy the canal ride onboard the ‘Mountbatten’ along the Grand Union Canal, for part of the journey. They were joined by volunteers from Crusader Community Boating, a local non-profit organisation, which also provided the canal boat.  Directors, Catherine and David, then continued to walk and run the pledge on the rest of it's fourteen mile journey to the MK office.

The boat trip was especially significant for one customer, Fred, who had lived on a canal boat and regularly holidayed with his family on narrowboats.  His daughter, Lizzie Richmond, shared her gratitude: 

"I cannot thank the team at Bluebird Care enough for organising such a special day for my dad. The canal holds so many happy memories for him and our family, and it was heart-warming to see him light up as he looked through his old canal maps and shared stories from our holidays. It truly brought him so much joy to be back on the water, and the experience reminded us all how important these moments of connection are, especially for someone living with dementia. "

 Another customer, Margaret, also enjoyed the day, with her daughter, Alix, expressing: 

“Mum came home absolutely beaming after the canal trip. She couldn’t stop talking about how wonderful it was to be on the boat and the kindness of everyone involved. It’s been a long time since I’ve seen her so engaged and happy. The day meant more to her than words can express, and I’m incredibly grateful to the Bluebird Care team for giving her this special memory. These moments are truly priceless for families like ours.”

 David Howard, Director at Bluebird Care Milton Keynes, commented:

 "We are incredibly proud to be part of this important partnership with Alzheimer’s Society. Dementia impacts many of our customers, and our goal is to provide the best possible care while supporting the cause through our fundraising efforts. Every pound raised brings us one step closer to improving the lives of those living with dementia."

So far, this fundraising event has raised over £600 for the Alzheimer's Society!

Boat trip group

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