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Celebrity choreographer and dementia activist, Dame Arlene Phillips DBE, has partnered with Bluebird Care in support of their mission to become the leading dementia specialist in home care.
Celebrity choreographer and dementia activist, Dame Arlene Phillips DBE, has joined forces with national home care provider Bluebird Care in support of our mission to become the leading dementia specialist in home care. After experiencing the realities of dementia care following her father’s diagnosis with Alzheimer’s disease, Dame Arlene became an Alzheimer’s Society Ambassador and vocal advocate for an increased awareness of dementia and improvements around care for the disease.
Dame Arlene welcomed Bluebird Care’s pledge to donate over £50,000 to Alzheimer’s Society. Bluebird care Maldon is on a mission to support this cause in any way they can. The team took part in the Bluebird Care relay where over 200 Bluebird Care franchises walked, ran and cycled to the next office in order to raise valuable funds and have organised events through out the coming year to support the cause.
Dame Arlene Phillips DBE said:
"I am proud to be representing Bluebird Care as their new Celebrity Champion. I know firsthand how important providers like Bluebird Care are in delivering excellent quality care to the people who need it. Their commitment to prioritising exceptional dementia care is not something they have had to do, but rather something they have chosen to spearhead, and I commend their dedication to stepping up to the challenge. I believe it is the responsibility of those of us with a platform to use our voice for good and it is a privilege to be able to champion an organisation whose work is having such meaningful, positive impact on those living with dementia"