Bluebird Care launches Every Visit Counts campaign

Published: 13/02/2018

Some 1.3 million older people spend the equivalent of two months a year without seeing anyone, according to a poll.  

A OnePoll survey of 1,000 over 65-year-olds, found 11% said they spent five days or more a month without seeing anyone. In London, 16% of respondents said they had spent more than a week alone.
The poll also found:
  • Nearly a fifth (17%) spend nearly a month (24 days) a year without seeing anyone.
  • Four in 10 (40%) feel lonely either often or sometimes.
  • A third (31%) would not admit to someone they trust that they are lonely.
  • Four in 10 (42%) say they do not have access to support when they are feeling lonely.
There are 11.4 million people in Britain aged 65-years-old or more, according to Age UK, which means 1.3 million older people are spending more than two months a year alone.

Women, who live longer on average, make up 70% of the people over the age of 65.  Older women are twice as likely to spend at least two months a year alone: 1.1 million older women (14%) spend two months a year alone compared to 200,000 older men (7%).

The survey also found two million older people (18%) have spent more than a week without seeing anyone.

Again older women are more likely to have spent longer periods alone than older men with 21% of female respondents saying they have gone a week or longer without speaking to another person compared to 14% of men.

The poll was commissioned by specialist home and live in care provider Bluebird Care who have been working with the elderly in Newham & Tower Hamlets for the past 4 years to help tackle loneliness.

Jo Kohli, Managing Director at Bluebird Care Haringey said:

“Just because people get to a certain age it doesn’t mean they want to go out less, or be confined to their homes. Loneliness amongst the elderly has become a huge concern over the past twenty years, which is why we’ve launched this new Every Visit Counts campaign.

Our Bluebird Care staff go out of their way to ensure the elderly people we work with are given opportunities to go out, socialise with friends and family, and take part in recreational activities.

Over the next year we’ll be looking at what further links we can build with community organisations and charities to give elderly residents even more opportunities to socialise and spend time with others.”
The aim of the campaign is to highlight the high rate of loneliness amongst older people in the UK. Full details can be found at