Winter Warmth Campaign

Published: 22/05/2019

Bluebird Care Exeter and East Devon are urging people to think WARMTH this winter

We are urging older people, their families, friends and neighbours need to think WARMTH in Exeter and East Devon this winter to help people and even save lives.

As the weather starts to get colder, we are sending out the strong message that cold weather is extremely serious and potentially life threatening - and are urging people to prepare for the winter with some simple steps to stay warm and safe.

Bluebird Care Exeter and East Devon are really pleased to have launched our Winter Warmth campaign, which is aimed at promoting the acronym WARMTH and providing signposting to groups in the community that can help older or vulnerable people stay well this winter.


Wrap Up indoors and outdoors. Wearing extra layers indoors can help you keep warm. If you need to go outside, sturdy shoes with good grip or attachable grips to wear over your shoes can help prevent falls, and an insulated waterproof coat will help keep you warm and dry.
Alert Keep an eye on the weather forecast, stock up with nutritious food and speak to your GP about medicine in advance of a cold snap. If you have vulnerable neighbours, try and check up on them during cold weather.
Risk Minimise the risk of falls or becoming ill by taking the weather into account when you plan activity when severe weather is forecast. Plan ahead for the cold weather by talking to your GP about getting a flu jab, and talk to your neighbours about clearing snow in front of your home.
Money Winter bills can be very expensive.  Make sure that you’re receiving all of the benefits you’re eligible for.  In addition to the Winter Fuel Payments, available to anyone born before July 1952, and if it gets very cold you could be entitled to additional Cold Weather Payments.
Temperature Ensure the rooms that you use in your home are heated to an appropriate temperature.
Hot Meals One hot meal a day, and hot drinks throughout the day can help to keep you warm. Eating nutritious food regularly can help to keep up your energy levels and support your immune system in the cold weather.
For more information about the Winter Warmth campaign, and staying well this winter, contact our friendly team on 01392 426006 or email

Keep checking back as we will be adding more links and information to support networks in your community over the coming weeks.