Meet the team

Each of the team share in the passion and desire to great an environment that supports our team of Bluebird's out in the field to be able to provide the best care

David and Kelly Haswell


Bluebird Care Newcastle is led by David & Kelly Haswell. David & Kelly started delivering homecare in Darlington, South Durham and Yarm to help support customers in the area to receive homecare and support while remaining in the comfort and familiarity of their own homes. Delivering the highest quality of homecare and support is David and Kelly’s absolute goal and the team would be delighted to hear from anyone who is seeking homecare for themselves or for a loved one, or would simply like to talk to someone about the services we provide.

David has gained a BA in Economics and Accounting and a Masters in International Business Management from University of Newcastle upon Tyne. Previous to setting up the company my work roles included Business Development, as well as Product and Marketing Management.


Following on from the success of our other two offices in South Tyneside & Newcastle, we have decided to extend our award-winning and outstanding rated care services into the areas throughout Darlington, South Durham and Yarm. We passionately believe in helping people who want to stay in their own homes for as long as possible. Our award-winning and outstanding rated care makes it possible to continue to enjoy the comfort and familiarity of home while receiving the very highest standards of homecare and live-in help.


Kelly is a qualified Social Worker and gained a BA (Hons) in Social Work from the University of Sunderland. She has experience in working as part of Adult Older Persons teams, Direct Payment Teams, as well as Fostering until she took her position as Director.



Joanne Howe

Operations Director

Joanne Howe is an HR specialist with over 35 years experience and a fellow member of the Chartered Institute of Personnel and Development. She has been running her own HR business for the last 10 years and enjoys working alongside a diverse talent mix of Managing Directors. She has implemented a full suite of HR policies, procedures and change management projects and prides herself on offering practical common sense solutions to people problems. Her USP is her experience in Safeguarding ensuring she takes a holistic approach to HR problems whilst at the same time making certain that her clients are in “safe hands”.

Joanne is working alongside Bluebird Care South Tyneside and Newcastle as the Operations Director. She was appointed with the aim of ensuring the systems and the people in the business are operating effectively to ensure they are all “doing the right thing at the right time.”. The first part of that journey is complete with the achievement in 2019 with an Outstanding grade awarded by CQC. The next part of the journey is to help with the planned growth of the business, maintaining the outstanding home care service, improving staff engagement and creating a great place to work that is the envy of the industry.


·       Fellow of the Chartered Institute of Personnel and Development

·       Certificate in Management Studies

·       NEBOSH General Certificate

Lynn Boll

Registered Manager

Lynn is the Care Manager for Bluebird Care (South Tyneside and Newcastle). I have worked in the care sector for 18 years, supporting vulnerable young adults with Challenging Behaviour and Learning Disabilities.

My initial employment with Bluebird Care (South Tyneside) began as a care worker; I was then promoted to Care Supervisor. My role includes being responsible for enquires, new customer assessments/support plans and managing the admin team and care workers.

It has been my privilege to have met all our wonderful customers and I regularly meet up with them. It is heart-warming to know that through having the right support our customers are retaining their independence and making their own choices in relation to what support they want from Bluebird Care. Our customers know they can rely on us to tailor make a plan of care personalised for each and every one of them.

We deliver a premium home care service which was recently awarded an Overall Outstanding grade with CQC. Lynn is instrumental in achieving the growth plans for the business with her enthusiasm for delivering excellence. She will complete the Gold Standard Framework training early 2020. We will be the only recognised Gold Standard home care provider for End of Life across the Region.  

Lynn won the Registered Care Manager Regional award and was a finalist for the National Care Manager Awards in 2018. Her qualifications are : Train the Trainer/Moving & Handling level 3, Train the Trainer/Medication level 3, End of Life level 3, Level 5 in Business and Management.

Rebecca O'Keefe

Deputy Care Manager

Rebecca has worked in different areas of health and social care for 22 years. She has specialised experience of working with diverse groups of individuals with mental health, learning and physical disabilities, young adults and community outreach.

She was appointed to the new role of Deputy Care Manager in 2017 and is responsible for supporting staff members with the day to day running of our care packages. She supports our new “bluebirds” and existing staff members with training needs and qualifications, in informal and formal settings. She supports our registered care manager with the compliance and delivery of an outstanding home care service and is passionate about embedding high standards and having a positive impact in the community.

We deliver a premium home care service which was recently awarded an Overall Outstanding grade with CQC. Rebecca is instrumental in achieving the training plans for the business with her enthusiasm for diverse delivery. She will complete the Gold Standard Framework training early 2020 which she has already delivered to the workforce. We will be the only recognised Gold Standard home care provider for End of Life across the Region. 

Qualifications include: GNVQ in Health and Social care, HND Care Practices, Foundation degree Youth Studies and a BA Honours in Youth and Community Work. Train the Trainer, Moving & Handling & Medication.

Rebecca won the Regional Care Trainer award in 2018 and got a special mention in the CQC report regarding the personal development skills wheel which she uses to continuously develop our “bluebirds”

Teresa Marson

Finance Controller

Hello, I am Teresa Marson

I have worked within the accounts departments of companies in London, Norfolk, Hull and Cheshire and Sunderland for almost 40 years. This gave me a rich and varied experience of techniques and progressing technology’s within the accounting function, whilst the fundamentals remain the same.

I was born in Kent and moved around the country before settling in Gateshead in March 2000. I attended college and gained the AAT Technician certificates to update my qualification status.

I joined David at Bluebird Care in December 2013 to take over the bookkeeping function for three days per week, working Monday to Wednesday. I am now the Finance controller which entails, preparation and payment of the payroll for all employees within Bluebird Care also operating the weekly function in payment of suppliers and recording receipts from clients and preparation of monthly reports and annual accounts to trial balance.

I have enjoyed my time at Bluebird Care very much, no two days are the same, my office colleagues’ work hard behind the scenes to support the carers and clients alike and they are a great team who are a pleasure to be a part of.

Clare Schofield

Business Manager

Hi, I am the Business Manager for Bluebird Care Newcastle.

I gained a First BA (Hons) in Hospitality Business Management, the knowledge I gained from my degree has enabled me to have a thorough understanding of all aspects of business.

Before working at Bluebird Care I have worked as Events Sales Manager at Seaham Hall Hotel and Spa and Malmaison Hotel. I then moved to the BIG Lottery Fund where I was Corporate Advisor for Continuous Improvement, where my main priority was to analyse Key Performance Indicators and internally audit the fund. The skills I needed to complete these jobs have been critical to transfer into my work within Bluebird Care, as customer service is essential to our business.

I started work with Bluebird Care Newcastle as Finance & Admin Assistant in Feb 2015. My role focused on reviewing finance procedures and ensuring revenues were generated and costs were controlled.

In April 2016 I was appointed Business Manager. I work closely with the Care Manager and Directors to ensure we provide compliance with all legal, CQC and other regulatory requirements. One of my main objectives is to promote the highest standards of care and service to our customers, by ensuring quality standards are maintained throughout all areas of the Bluebird Care business.

I am extremely passionate about working for such a professional and unique organisation, that strives to provide its customers with the best care, and are willing to go above and beyond to ensure this happens.

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