Dame Arlene Phillips partners with Bluebird Care Dame Arlene Phillips partners with Bluebird Care

The dementia activist believes it is the responsibility of those with a platform to their voice to champion raise awareness and support those living with dementia


The dementia activist believes it is the responsibility of those with a platform to their voice to champion raise awareness and support those living with dementia

Celebrity choreographer and dementia activist, Dame Arlene Phillips, is offcially partnering with Bluebird Care in support of its mission to become the leading dementia specialist in home care. The new role was announced at a launch event for Bluebird Care’s fundraising partnership with Alzheimer’s Society, for whom Phillips is already an ambassador.

After experiencing the realities of dementia care following her father’s diagnosis with Alzheimer’s disease, Phillips became an Alzheimer’s Society ambassador and vocal advocate for increased awareness of dementia and improvement to care. As the launch event’s guest of honour, she welcomed Bluebird Care’s pledge to donate £50,000 to Alzheimer’s Society.

The donation will be raised through fundraising activities across Bluebird Care’s franchises in the coming months, and Phillips will join Bluebird Care at their annual conference in September to present the £50,000 to Alzheimer’s Society.

At the launch event, Phillips took part in several conversations with Bluebird Care’s care experts. The discussions focused on the importance of specialised dementia care, the value of carers in the delivery of care, and the role that celebrities and public gures have the ability to play in raising awareness for dementia and advocating for improvements for those living with the condition.

The care experts in attendance praised her passion for the cause and re ected on how meaningful the day was in bringing people with the same shared commitment to supporting those living with dementia together.

Dame Arlene Phillips said: “I am proud to be representing Bluebird Care as their new Celebrity Champion.

“I know first-hand how important providers like Bluebird Care are in delivering excellent quality care to the people who need it. Their commitment to prioritising exceptional dementia care is not something they have had to do, but rather something they have chosen to spearhead, and I commend their dedication to stepping up to the challenge.

“I believe it is the responsibility of those of us with a platform to use our voice for good and it is a privilege to be able to champion an organisation whose work is having such meaningful, positive impact on those living with dementia.”

Jonathan Gardner, chief executive offcer of Bluebird Care, added: “We are honoured to have Dame Arlene join us as Bluebird Care’s new Celebrity Champion.

“She has been a passionate advocate for excellent dementia care for many years and we appreciate her invaluable support for our commitment to becoming leaders in specialist dementia care.

“At Bluebird Care, we put the delivery of exceptional support for the people we care for and their families first. Our collaboration with Dame Arlene and fundraising partnership Alzheimer’s Society are fantastic steps towards our ongoing goal of bettering the lives of those affected by dementia, and we are proud to be reafirming the high-quality dementia care we continuously deliver across our services.

We have a section of our website dedicated to Dementia - View Here