Bluebird Care North Hampshire Kick-Start ‘It’s Time To Care’ Campaign To Attract More People To Work In Care

Bluebird Care North Hampshire are mounting a campaign to attract more people to work in care.


Bluebird Care North Hampshire are mounting a campaign to attract more people to work in care.

The ‘It’s Time to Care’ campaign, which was first launched last year, has been kick-started by Bluebird Care in an effort to alleviate the recruitment pressures currently facing the social care sector.

Although COVID-19 restrictions have been largely lifted across the UK, shortages of Care Assistants continue to affect the industry.

Bluebird Care are therefore looking to raise awareness for the various paths that people take into a career in social care. The home care provider hopes that the ‘Its Time to Care’ Campaign will provoke those who may not be considering a career in care to reflect on if it could be for them.

As part of the campaign, Bluebird Care want to celebrate and highlight Chris Fyfe, 70, a Care Assistant who joined the sector after retiring.

Bluebird Care

Chris Fyfe was a publican for 30 years before retiring aged 60. Within months, Chris was back in work as a Care Assistant at Bluebird Care, where she has remained for 10 years. Chris wanted to work somewhere that didn’t involve much travelling, so working for a home care provider was convenient. She works 24 hours a week, by choice.

Bluebird Care is a family and I’m very lucky. They treat you well and there’s support at all times. They have given me the opportunity to further my new career. I have been given training and taken courses, and I’m always happy to learn.

Chris said


Chris, like many Care Assistants, has been lucky in having regular customers, of whom she has cared for over many years. She knows her customers inside out - down to how they like their porridge, and how much milk they like in their tea.

Speaking of the campaign, Katy Falconer, Head of People at Bluebird Care, said:

“Each and every Care Assistant at Bluebird Care is different, but they are all ultimately united in their commitment to maximising the wellbeing of our customers. It is this philosophy that binds all those who work in the sector, regardless of age, gender or experience.

“However, with increasing staffing pressures in the UK, we once again need to champion the rewarding careers the social care sector offers in a bid to encourage more to join our industry. We want to showcase the unique people who make-up this sector, whose invaluable work allows others to remain in their own homes, surrounded by their loved ones, in a setting most familiar to them.

“At Bluebird Care, our Care Assistant roles come with security, safety and industry-leading rewards. We aren’t looking for experience or a specific skillset, as we provide full training. Rather, we’re hoping to attract those who hold the core values of compassion, dedication and a commitment to helping others in North Hampshire"

To view the latest vacancies at Bluebird Care, please visit