Bluebird Care Launches Online Campaign to Stamp Out Ageism

Published: 01/12/2014

One of the UK’s leading home care providers, Bluebird Care has launched an online campaign aimed at tackling ageism.

Stamp Out Ageism uses social media to highlight incidents of ageism, and draw attention to discrimination against the elderly in the UK.

Using a combination of Twitter, postcards and email, people across the country will be able to share their experiences of age discrimination, raising awareness of how common ageism is in the UK.

By cataloguing people’s experiences of ageism – however major or minor – Bluebird Care will help to show that ageism is a problem in this country, and help to stamp it out.

Britain has one of the worst records in Europe on age discrimination, with nearly 40% of people questioned claiming to have been given a lack of respect because of their age.

Taking inspiration from the Everyday Sexism project, Stamp Out Ageism will help people to highlight the discrimination they face on a daily basis, bringing the attention of a wider audience to the very serious problems of ageism.

Bluebird Care is encouraging everyone who has experienced ageism to send in their stories and share their experiences to show that this is a widespread problem that needs to be stopped.   People will be able to share their experiences by tweeting @StampOutAgeism, sharing videos and Vines, posting on Bluebird Care’s Facebook page, emailing or by filling out a postcard and sending it to Bluebird Care’s head office, which the team will then share online. 

Bluebird Care will use its network of almost 200 offices across the country to help local people share their everyday experiences of ageism by encouraging them to get online, and providing free postcards where they can highlight age discrimination.

Commenting, Bluebird Care Chief Operating Officer, Simon Dalziel said:

“Ageism is completely unacceptable, but it’s something that people across the country are experiencing every day.

“By highlighting the discrimination older people in this country are facing, we are going to help to put a stop to it, showing that it is not acceptable to discriminate against anybody because of their age.

“We are encouraging everybody across the country to help us in Stamping Out Ageism for good.”