News
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02 FEB
Online users flock to new Bluebird Care website
Bluebird Care, one of the largest and fastest-growing care at home providers, has reported a surge in enquiries since launching its new website www.bluebirdcare.co.uk in January.
The informative website for the Petersfield-based company, which has over 130 offices nationwide and provides over 6,800 care visits a day, was created by full-service creative agency SandisonPay based near Winchester, Hampshire. Within four weeks of its launch, the site has had a marked percentage increase in unique visitors (currently at 11,525) with each person spending an average of four minutes on the site and the number of pages viewed totalling an impressive 80,207.
Paul Tarsey, Managing Director of Bluebird Care said, ‘Feedback on the new website has been positive. It was really important that the new website was a useful tool for people looking for information, both about care and also about possible franchise opportunities. It also carries the latest industry information, which makes it a useful resource for those seeking a realistic and high quality alternative to residential care.’ One of the key functions that the new site had to offer was improved support to the company’s growing number of franchise owners – doubling as an effective sales tool. To help achieve this, SandisonPay created a site built to WC3 (World Wide Web Consortium) web standards which helps with search engine ranking. The resulting new website is easier to browse, with clear messages and easy navigation for those looking for information about care, as well as potential franchisees.
Other features include:
- New videos to highlight key areas of care
- YouTube channel hosting all footage
- Custom-built content management system
- Customised franchise owners’ pages
- Office finder function which allows the user to search for their nearest offices based on location and postcode shown via Google Maps with directions and street views
- Easier to locate offices with postcode search throughout the site
Bluebird Care is encouraging users to give feedback on the site by emailing their views to comms@bluebirdcare.co.uk